AmberOne – Motorway A1

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Campaigns

STOP BY THE RULES

Fun with AmberOne A1 Motorway, i.e. how efficiently teach children safety rules

Since 2017 AmberOne conducts the campaign under the motto: STOP BY THE RULES! which focuses on safety rules valid not only on motorways, but in cities and smaller localities as well. Our attention focuses on children who frequently move about unattended e.g. going to and coming back from school. This is why, bearing in mind that: ‘As the twig is bent…’, even the youngest children are taught the traffic rules and first aid skills.

AmberOne has devised a way to give primary school pupils excellent playtime. Contrary to the normal though, in the times of computer games and applications AmberOne has gone for a manual form of an educational game –blown up to a gigantic scale! The large-format and interactive installation with a whole series of tasks and challenges fixed to  walls, was used in schools located along the motorway. Through the whole campaign we visited ca. 30 schools. To solve the subsequent problems and win scores the children had to use their knowledge of traffic safety rules and first aid, backed with creativity and the skill of tracking down hints. During the campaign over 3.000 pupils played with our installation. The final held in each school consists of a topical quiz combined with a blow-up of a board game where the pupils themselves are the pawns. Each visited school received also a game “Play hopscotch – win a life”, including shortened rules for first aid.

As for now please have a look  HERE at the movie from our previous edition.

STOP BY THE RULES

Stop by the rules is a continuation of ‘Safety, My Second Name’ campaign. The keynote this year will come down to educating drivers about issues related to the rules of correct stopping on the motorway, if the car breaks down.

As part of the campaign, at several locations on the A1 AmberOne Motorway, the Police was stopping vehicles at random to instruct their drivers on how to stop properly, should the vehicle break down. Alongside a brochure discussing the rules of correct stopping on the motorway, the drivers was presented with a safety torch and/or reflective vest. Similar actions were repeated in February, March, May, and November.

The campaign elements also included leaflets of the ‘Stop by the Rules’ series. These were available e.g. at the toll gates of the A1 AmberOne Motorway over the duration of the action.

The leaflet can be downloaded from our website (download here).

Hopefully, the ‘Stop by the Rules’ campaign will imprint several golden rules in the minds of the motorway and express road users keeping them safe and sound. Here are the golden rules we should abide by:

  • if you are forced to stop, do not stop anywhere else but on the emergency lane, as far right as possible
  • Leave the car through the right door
  • Warn others, i.e. turn on the emergency lights, put on a reflective vest, and place the warning triangle on the lane, at least 100 m before the place you have stopped
  • Do not move anywhere else but on the emergency lane or the grass
  • Never cross the motorway
  • Phone for help
  • Await assistance staying on the grass and keeping a safe distance from the vehicle.

Other elements of the campaign included:

The Voivodship Police Headquarters in Gdańsk has taken patronage over the ‘Safety, My Second Name – Stop by the Rules’. As for the media, our sponsors were: Radio Gdańsk and Radio PiK. The City Police Headquarters in Grudziądz and Poviat Police Headquarters in Świecie have also joined the action.

 

Play Hopscotch Win A Life!

Our campaign, ‘Safety, My Second Name’ is unfolding. Our new edition from 2014, ‘Play Hopscotch – Win A Life’, has been joined by new partners, that is shopping malls in the cities along the A1 AmberOne Motorway: the Riviera Centre and Matarnia Shopping Park in the Tri-City, the Grudziądz Gallery, the Łódź Gallery, and the Toruń Plaza.

When on the estates of these shopping malls, you could notice painted colourful hopscotch grids. They were there for anyone below the age of 99 to play, but more importantly, they were there to promote learning first-aid. Whoever hopped, could learn or remember the fundamental first-aid principles depicted symbolically in the grid rectangles.

If you happen to come across our hopscotch site, do not hesitate to play – you will see it work for yourselves! The simple game will get the idea of what to do in a critical situation rooted deep in your minds, and maybe thanks to it someday one of you will save a human life. It is more than important – knowing the rules of first aid you will not feel helpless, but instead will be able to react properly whenever human life is at risk.

You could also find a hopscotch grid at the Service Areas, and it would be worth your while to use it as an opportunity to explain the idea to your children – you know, ‘What youth is used to…’. And, remember to download our free first-aid application. You can import it from www.pierwszapomoca1.pl or get it at a Play outlet.