Fun with AmberOne A1 Motorway, i.e. how efficiently teach children safety rules
Since 2017 AmberOne conducts the campaign under the motto: STOP BY THE RULES! which focuses on safety rules valid not only on motorways, but in cities and smaller localities as well. Our attention focuses on children who frequently move about unattended e.g. going to and coming back from school. This is why, bearing in mind that: ‘As the twig is bent…’, even the youngest children are taught the traffic rules and first aid skills.
AmberOne has devised a way to give primary school pupils excellent playtime. Contrary to the normal though, in the times of computer games and applications AmberOne has gone for a manual form of an educational game –blown up to a gigantic scale! The large-format and interactive installation with a whole series of tasks and challenges fixed to walls, was used in schools located along the motorway. Through the whole campaign we visited ca. 30 schools. To solve the subsequent problems and win scores the children had to use their knowledge of traffic safety rules and first aid, backed with creativity and the skill of tracking down hints. During the campaign over 3.000 pupils played with our installation. The final held in each school consists of a topical quiz combined with a blow-up of a board game where the pupils themselves are the pawns. Each visited school received also a game “Play hopscotch – win a life”, including shortened rules for first aid.
As for now please have a look HERE at the movie from our previous edition.
