Educational campaigns on road safety and green social actions among CSR Good Practices.
The report issued by the Responsible Business Forum presents business practices in the field of social responsibility and sustainable development. On April 15, the report’s release showcased the best activities of socially responsible business in 2020. The activity of Gdańsk Transport Company S.A., concessionaire of AmberOne A1 Motorway, was awarded. The report describes as many as six practices that the company implements.
The AmberOne Close to Us programme, which has been running since 2017, fits perfectly into the area of social engagement and local community development. The idea of the programme is to support small social initiatives, relevant from the point of view of ecology and road safety, in the municipalities around AmberOne A1 Motorway.
The second appreciated programme, which is part of the area of social engagement, is the Let’s Respect each other programme. This social campaign is a reminder of safety rules – but not only. The main focus is on the personal motivation of each of the drivers who make a choice every day on the roads: do well or badly. The first edition of the campaign is dedicated to truck drivers, but the words “let’s respect” are addressed to all road users.
The third highlighted practice, also in the area of social engagement, was the Stick to The Rules Tournament, held in primary schools adjacent to AmberOne A1 Motorway.
Another practice related to consumer issues is AmberGO automatic payment system. AmberGO is a fully automatic toll system at AmberOne motorway toll gates: modern, fast and safe, enabling smoother traffic at the toll gates and reducing congestion during periods of increased traffic.
Among the work practices was Eco&fit action, aimed at the company’s employees and mobilizing for physical activity.
The last practice highlighted in the report is the Materiality Assessment, a practice to measure perceived importance in the field of social engagement and community development. This was the first time that it had been carried out by GTC and the aim was to hear from people working with AmberOne A1 Motorway within authorities, institutions and companies with whom GTC have contacts.
“We are pleased that initiatives such as the Responsible Business Forum appreciate CSR activities among companies. The fact that there are as many as six projects realized by us on the list is a positive signal for us and confirmation that the approach taken to interact with the environment is appropriate. The distinction in the report makes us even more committed to implementing the actions started and initiating further socially responsible actions.” – concludes Anna Kordecka, GTC press spokeswoman.
PDF version of the report:
