AmberOne A1 motorway is not just a road. This is a lot of initiatives and activities aimed at improving road safety. On the growing amount of inappropriate and reckless behavior of drivers, we answer: LET US RESPECT EACH OTHER! The new social campaign will remind you of the safety rules – but not only. The main emphasis is on the personal motivation of each driver who makes a choice every day on the road: to do right or wrong.
It’s really easy to choose right! The feeling of being in a close relationship is enough. We do not do anything bad to our families, friends and acquaintances. It is obvious that we do not put them at risk, we care for and protect them. They are our relatives after all. As a driver, it is worth asking yourself: how close are we to other people on the road? The answer is unequivocal: very close. Often by a meter.
Let’s focus on a simple rule: a sense of community and mutual kindness. Kindness – not aggression, responsibility – not competition, respect – not contempt. The words RESPECT EACH OTHER are addressed to all road users. WE it’s everyone, private and professional drivers, motorcyclists, cyclists and pedestrians. Remember this: road safety is the kindness and respect we show each other! The sense of responsibility for one another makes respecting common principles the most obvious thing in the world.
The first edition of the campaign is dedicated to drivers of heavy goods vehicles, and its subsequent editions will be addressed to drivers of passenger cars and motorcyclists. The partners of AmberOne A1 Motorway in the Let’s RESPECT EACH OTHER campaign are the DCT GDAŃSK container terminal, ADAR international spedition and the SHELL petrol station network. The media patronage over the campaign was taken by the 4Trucks.pl portal.
More info about campaing on a1.com.pl/szanujmysie