AmberOne – Motorway A1

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AmberOne A1 Motorway

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Let’s respect each other!

AmberOne A1 motorway is not only a road, it is a lot of initiatives and activities aimed at improving road safety. Today we focus on a simple rule: LET’S RESPECT EACH OTHER! safety rules – but not only: the main emphasis is placed on the personal motivation of every driver who makes a choice every day on the road: to do right or wrong.

Kindness not aggression, responsibility not competition, respect not contempt. It’s really easy to choose well. All you need is a sense of being in a close relationship and responsibility for the other person. Being a driver, it is worth asking yourself: how close are we with other people on the road? The answer is unequivocal: very close. Often by a meter.

The second edition of the campaign is dedicated to truck drivers and we challenge them: #zdobądźszacun! What’s going on? This is a deliberate ambiguity. First, we encourage you to “earn respect” with an exemplary attitude. Secondly, we reward: #szacuny is a virtual currency that can be earned and exchanged for rewards.

True truckers’ stories

When in the first edition of our CAMPAIGN RESPECT EACH OTHER we announced a competition for the most interesting story from the life of a professional driver, we did not expect… the whole book! It is with real pleasure that we present the best”truckerstory”: the novel DOUBLE CONTINUOUS by Marek Wers.

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Take the challenge and #getrespect

Truck driver, join the #zdobądźszacun program! For the needs of the program, we have created a special application with an individual panel of each driver, where everything happens automatically and intuitively.

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Movie gags with a moral

We talk about important issues in our campaign in the well-known and popular language of Polish comedies. I think everyone knows the cult quotes from the films Cruise, Bear, Kiler  or Boys Do Not Cry? The whole comic series under the name  COOLTOWE ZAGADKI can be followed on the Facebook profile of  our Motorway

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Take a course for a course

As part of the Let’s Respect Each Other campaign, we invite truck drivers traveling on our Motorway for a series of free trainings. We will talk about important issues in the field of road safety – not only the obvious ones, but to a large extent those affecting truck drivers in particular, such as working time, rest or stress.

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